Name: Attribution in Google Analytics
Rating: 7.7 (41 reviews)
Author: Google

Overview

What is Attribution in Google Analytics?

Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.

Decent Product to Get the Job Done.

5 out of 10

May 11, 2022

Incentivized

I utilize Attribution in GA for our website tracking and monitoring. This helps me understand where users are coming from and learn more …

Useful tool but has a hefty learning curve

8 out of 10

January 31, 2022

Incentivized

My organization utilizes google analytics for a variety of purposes relating to tracking cross-channel efficiency of search, display, …

Google Analytics - Perfect analytical tool for a non-technical audience

8 out of 10

January 26, 2022

Incentivized

We use Google Analytics for measuring the performance of our web based SAAS application among other web based products such as website and …

Great for attribution and reporting to see ROI

7 out of 10

January 26, 2022

Incentivized

To get a more multi-funnel attribution view of our paid and organic marketing campaigns. With so many users having multiple touch points, …

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Awards

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Pricing

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Attribution in Google Analytics

N/A

Unavailable

What is Attribution in Google Analytics?

Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

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Product Demos

Data Driven Attribution Ga4

YouTube

What's Last Click Attribution in Google Analytics?

YouTube

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Product Details

About
Tech Details

What is Attribution in Google Analytics?

Attribution in Google Analytics Technical Details

Operating Systems	Unspecified
Mobile Application	No

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Comparisons

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Reviews and Ratings

(41)

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January 31, 2022

Useful tool but has a hefty learning curve

AM

Allen McConnell

Account Manager

Twitter (Marketing & Advertising, 5001-10,000 employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Use Cases and Deployment Scope

My organization utilizes google analytics for a variety of purposes relating to tracking cross-channel efficiency of search, display, social, & email marketing effectiveness. It simplifies the process of analyzing what channel is the most efficient

Pros and Cons

It provides reliable & detailed post click & post view installs or acquisitions
It provides insights into our customer journey
It determines broader trends like demographics/personas of our conversions, refining our definition of target audiences

There is a large learning curve for coming up to speed on ensuring proper setup, reviewing data sets, & understanding the user interface
custom reports take expertise to set up for all of our needs
default last-click attribution isn't what should be considered the standard. I would expect google's default to be more well-rounded

Likelihood to Recommend

This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.